So, this is a question I have been striving to answer for about a week now. Reading Trawling through many academic texts was just grinding my gears and was getting me nowhere. Speaking with Prof Stephen Heppell at BETT 2010, he told me that modern learners were using YouTube as their primary search engine. I took this advice today and started going through just a few of the top results for: learning organisations. This brought up this video that clarified many things for me. It is a primary source as it is uploaded by the author, so can it be referenced in academic texts? That is the real question.